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Dubai Motor Show 2017



At the launch of the new G70, Genesis presents an impressive limousine of the upper-middle class. We accompanied the process with a good feel for brand and design, with constant professionalism in communication and with holistic implementation on-site. The G70 was presented for the first time at the largest automotive show in the Middle East, the Dubai Motor Show 2017.

Lead agency:

Innocean Worldwide Europe

Concept &
Project Management:

Studio Sasch



Love of detail as a trump in cooperation

String materials, distinctive colors and a clear responsibility, all fitting the global Genesis design line. With the credo of meticulous coordination down to the last detail, we won the trust of our client.

The focus of the trade show

The G70 at the center of attention: a striking, powerful vehicle, centrally positioned, covered with an LED wall including a light installation. A clear architectural language with appropriate straightforwardness draws the focus to the product.

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