Hyundai Mobis is leading the development of autonomous driving solutions through the production of modular parts, core parts and aftermarket parts. We developed the premiere presentation at the international automotive exhibition in partnership with lead agency Innoceon Worldwide Europe. By combining innovative design and sophisticated technology, we have created a booth with a clear vision that leads into the future.
Innocean Worldwide Europe
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Decisive for the shape of the stand are the diagonal guidelines on which the architecture is based. We developed two opposing communication walls that present themselves to the visitor and create points of attraction from both sides of the booth.
The design of the booth is based on the need for a public and a private visitor area. Certain exhibits can be placed so that they are presented only to a selected audience, which meets the clients' desire for a confidential area and targeted exposure.
Our project team was responsible for the architectural implementation and the design of the entire concept. We controlled the trades from technical planning, space and design management and took over the coordination of all suppliers and service providers in addition to the site management.