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IFA Berlin 2019



As a leader in user-friendly drones and aerial photography systems, DJI drones have become the industry standard in the hobby and professional sector.

To be able to better integrate fans, interested parties, and end customers, we developed an innovative trade fair and communication concept with an interactive brand and product experience together with the digital agency Herren der Schöpfung.


Studio Sasch

Project Management:

Studio Sasch
Herren der Schöpfung


Herren der Schöpfung


Studio Sasch

High-end & high-tech

Open design, generous area coverage. A large flight cage as a key element in front of a colored LED wall. Each drone in the focus of the staging, as the highlight of the stand area.

Architectural elements

Along with our stand design, we orchestrated large individual components that brought the brand and product into focus without further distraction. Essential elements of our architecture were the flight cage, the LED wall, and the drone table.

Highlighting USPs

The DJI product lines Fly, Move and Pro were given their adventure islands due to their unique selling points. To exchange ideas with guests and the press, we designed individual meetings rooms for constructive discussions in the upper section of the design.


Our project team was responsible for the architectural implementation and the design of the entire concept. We controlled the trades from technical planning, space and design management and took over the coordination of all suppliers and service providers in addition to the site management.

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